If a developer codes in the woods...

read the thoughts and opinions we've formed from over 10 years of interactive development experience

A Marketing Tracking System for
the Rest of Us

by James Hipkin on Mar 23 2016

Have you considered using a marketing tracking system? Do you connect with customers and prospects with email? Social Media? Do you give them links to follow back to your website? Do you wonder if anyone follows the links you send? And what happens when they get to your website? Have you looked into marketing automation Read More

Email Marketing – Should I Bother?

by James Hipkin on Sep 28 2015

We built the new website for the North Lake Tahoe Tourism Association, GoTahoeNorth.com, and continue to support their efforts to promote the region. A key part of this is the Hub and Spoke Marketing Strategy, and more specifically, email marketing. In one of our sessions, the Tourism Director asked if we would share our perspective Read More

Kick Your Marketing Up to Fifth Gear with WordPress

by James Hipkin on May 15 2015

During a recent Discovery kick-off meeting, we asked the question, “What’s the primary goal of your new website?” The CEO, responded, “We need more leads.” Red8 Interactive builds custom WordPress themes for the clients of advertising and design agencies. It’s an interesting process. They do the design and we’re the construction crew, the developers who Read More