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read the thoughts and opinions we've formed from over 10 years of interactive development experience

An Email Marketing Strategy for Small Business

by Red8 Interactive on Mar 17 2017

A successful email marketing strategy for small business does two things well. It’s consistent and it’s focused. Consistency is key for an effective marketing strategy for small business¬† Be consistent when you speak with you customers and prospects. Send emails on a regular schedule. If there’s value in the content, they will look for your Read More

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Email Marketing – Should I Bother?

by James Hipkin on Sep 28 2015

We built the new website for the North Lake Tahoe Tourism Association, GoTahoeNorth.com, and continue to support their efforts to promote the region. A key part of this is the Hub and Spoke Marketing Strategy, and more specifically, email marketing. In one of our sessions, the Tourism Director asked if we would share our perspective Read More