When a user submits a Gravity form the subsequent confirmation message is a prime opportunity to extend their engagement. Their attention as at a peak level. They are looking for confirmation that they’ve done the right thing. They are also looking for clarity regarding the next steps. As a result, if you ask, they will likely do something else for you. It doesn’t matter what the form is, they’ve taken an action, which suggests a commitment to the decision and to you. Don’t waste this opportunity with the default confirmation message.
We’re now up to nine posts in our series on Gravity Forms for WordPress. Here are the other posts in the series:
- Using Gravity Forms – How to Create a Simple Form
- Setting up Gravity Forms
- How to Set Gravity Forms Controls – the Definitive Guide
- Styling Gravity Forms Layouts – Ready Classes to the Rescue
- Connecting Gravity Forms and MailChimp
- Looking For A Website Shopping Cart Alternative? Consider Gravity Forms And Stripe
- Gravity Forms – Designing a Complex Form
- How to Use Dynamic Content in Gravity Forms
Gravity Forms Confirmation Choices
Under Settings > Confirmation > Edit Gravity Forms gives you three option for confirmation: Text, Page or Redirect. We will take each in turn.
This is the text message that pops up on the screen when a form is submitted. There is a default confirmation message that you can and should edit, “Thanks for contacting us! We will get in touch with you shortly.” Rewrite this message in the brand’s voice and make it make sense in the context of the form being submitted. For example, if the user is requesting to be contacted by Sales, then the confirmation message should say something about someone in Sales will respond within X hours.
You also have the full power of the wysiwyg editor at your disposal. You can add images, a CTA of some sort, perhaps a button, or a sales offer. There are lots of things that can be done. Use this high engagement opportunity to create value for your customers and for yourself.
Confirmations can be presented based on entries. You can make separate confirmations depending on how the form is completed and present them based on this conditional. This can only be used when you create confirmation messages in addition to the Default Confirmation Message. The idea is to have a fallback confirmation. If the logic in all the other confirmation messages fails, then the default message is used.
When you insert the form into a page select Use Ajax. This stops the page from jumping around when the confirmation is presented.
This allows you to use all the real estate that a page provides to maximize the impact of the Gravity Forms confirmation process. It’s the wysiwyg editor on steroids. Use the hero area of the page to deliver your confirmation message. Say thank you with enthusiasm. But you can also invite them to learn more, to consider other products or services or complete another step in a process or another form. The options are endless. One caveat, whatever you decide to do, be sure that it’s creating value for customers. This doesn’t mean you can’t sell more stuff, but make it relevant to what they’ve just done.
You can also use conditional Page confirmations. For example, if your website is for an HVAC service provider, and the customer has submitted a form asking for more information about heating, then using this condition to send them to a confirmation page with heating FAQs would be valued. This can only be used when you create additional confirmation messages. The idea here is to have a fallback confirmation if the logic in all the other confirmation messages fails, then the default message is used.
Event tracking, either using Google Analytics or another service, is more effective when the event confirmation pixel fires when a page loads. This can be achieved using a confirmation page.
You can pass data from the initial Gravity Form to the destination page. This can be useful for tracking and to auto-populate a form on the confirmation page. No need to ask for the same information again. There’s more on how to set this up here: How to use Dynamic Content in Gravity Forms.
This is similar to page confirmation but different in several ways. You can use this to send users to another destination, say a Facebook group or page, or another website altogether. The destination should be introduced in the form and/or relevant to the form they just completed, but in some circumstances, it can be an effective choice. You can also use redirect confirmation to send customers to a blog post within your website. You want to be careful about how you use this, you don’t want to create confusion. Users may not believe that the form was submitted and return and submit the form again. This creates annoyance and duplicate entries.
Conclusion – Gravity Forms Confirmation
The moment immediately after a user has submitted a form is an ideal time to create value. Their attention and involvement are high, they’ve made a commitment to you, give them some encouragement or even better, something else to do. Don’t squander this prime opportunity.