This morning I was reminded that consistency and focus are key for business success. I was reading a post on Carrie Dill’s site, Finding New Clients Doesn’t Need to Be So Difficult. There is a line in it that struck me as vital,
“Stick to what you know best and deliver content on that platform every week — no slacking allowed!”
Carrie is discussing how a freelance WordPress developer can find success. But her comment is equally valid for any business. Consistency and focus are what will separate you from the rest.
This is true of your website. Consistency and Focus are Key for Business Success. Understand what the objective is and focus on it. You will be happy for it. Your customers will know what you are all about, and what you aren’t willing to do.
I met with a local Doctor yesterday. This was the crux of our conversation. What did she want her site to do. There shouldn’t be multiple objectives. It’s confusing. Your customers have a lot on their minds. Your business is all that you think about but they don’t give you much thought at all. Sorry. But its true. You need to be there when they need you and it needs to be clear what you can do for them. Focus and consistency. No more. No less.
Bring this thinking into your marketing. When I came on board, Red8 Interactive was Red8 Studios. It did digital production using a team of developers in China. If it was digital Red8 Studios did it. Not well, but they did it. Red8 Interactive focuses on building custom websites using WordPress. We do other things digital for current customers, HTML emails for example, but these things are not our focus, they’re not how we go to market. We build small to mid sized websites and we do a good job. I can say that because, more often than not, our customers come back to us.
Are you bringing the same focus and consistency to your website? Does it deliver a single minded message that’s unique.
Is your marketing consistent? Does it tell your customers how your unique approach can solve their problems better?