If a developer codes in the woods...

read the thoughts and opinions we've formed from over 10 years of interactive development experience

Strong Passwords – The Easiest Way to Protect Your WordPress Website

by James Hipkin on Jan 29 2016

Hackers are smart. They are also persistent. They can afford to be because it’s bots doing the work. There are many, many things you can do to protect your WordPress website. But strong passwords is one of the easiest and most effect protections you can use. For a deeper dive into your WordPress security options visit: WordPress Read More

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How to get a Custom Website Without the Custom Price?

by James Hipkin on Jan 20 2016

Consider a semi custom WordPress website. Most websites are the same. They may not look the same, but under the hood, the base functionality is similar. This is the 80:20 principle in action. Eighty percent of the underlying structure is the same. It’s the other twenty percent that makes a site unique. A semi custom WordPress website takes Read More

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Profitable Website Development – The Oreo Cookie Strategy: Part 5

by James Hipkin on Jan 11 2016

This concludes our series on the Oreo Cookie strategy for profitable website development. To recap: Part 1: How to Make Money on Website Projects Part 2: Planning Profitable Website Projects Part 3: How Design Contributes to Profitable Website Builds Part 4: Let the Developers Drive the Build This is what you need for a profitable website development project: A clear Read More

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Let the Developers Drive the Build – The Oreo Cookie Strategy: Part 4

by James Hipkin on Jan 8 2016

This is the fourth in our series of posts about the Oreo Cookie Strategy for profitable website production. If you just found us, you can access the earlier posts here: Part 1: How to Make Money on Website Projects Part 2: Planning Profitable Website Projects Part 3: How Design Contributes to Profitable Website Builds From a design agency’s perspective, profitable Read More

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How Design Contributes to Profitable Website Builds – The Oreo Cookie Strategy: Part 3

by James Hipkin on Dec 22 2015

How design, the tasty center of the cookie, does its part This post, the third in our series on the Oreo Cookie Strategy for profitable website projects, will discuss how design contributes to profitable website builds. It won’t discuss UX design or the latest trend in visual design. There are lots of resources for that. And Read More

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Planning Profitable Website Projects – The Oreo Cookie Strategy: Part 2

by James Hipkin on Dec 19 2015

Projects don’t fail at the end, they fail at the beginning Planning Profitable Website Projects is the second in the Oreo Cookie Strategy series. It’s a path to profitable website projects. You can find the first post here: How to Make Money on Website Projects – The Oreo Cookie Strategy: Part 1. In the series, we will discuss the Read More

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How to Make Money on Website Projects – The Oreo Cookie Strategy: Part 1

by James Hipkin on Dec 17 2015

Over a series of five posts we will use our experiences to show you how to make money on website projects. As a subcontractor to design agencies we see the same avoidable mistakes made with sad frequency. All it takes is a few small shifts in perspective and better planning. It’s not hard. It requires work, and a Read More

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Email Marketing – Should I Bother?

by James Hipkin on Sep 28 2015

We built the new website for the North Lake Tahoe Tourism Association, GoTahoeNorth.com, and continue to support their efforts to promote the region. A key part of this is the Hub and Spoke Marketing Strategy, and more specifically, email marketing. In one of our sessions, the Tourism Director asked if we would share our perspective Read More

Is Your WordPress Site Ready for
Hub and Spoke Marketing?

by James Hipkin on Aug 14 2015

Hub and Spoke Marketing: A Customer Marketing Strategy for the Rest of You My bias, and therefor my approach to marketing, is that customers, and especially best customers, are more important than prospects. Delight your customers and they will stay with you longer, buy more from you, buy without being bribed, cost you less to Read More

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Maximize Conversion and Sales with Effective Landing Pages

by James Hipkin on Aug 1 2015

What marketer doesn’t want effective landing pages, landing pages that maximize conversion and sales. There are lots and lots of content and many online resources focussed on landing pages: Unbounce provides a great tool for building them and lots of content about them, Marketing Sherpa weighs in on this frequently, Optimizely, HubSpot, Marketo, they all provide resources and Read More

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